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Home > International Search
Brand Visibility Online. Social Media Marketing. Small Business Website. Popularity Online.
International Search Marketing:
Automated Translate
Reaching international markets is costly, and skimping can have disastrous consequences.
Suggestions on how to approach international markets.
- Use experts in the your field, especially if your vertical has alot of techinacal jargon.
- Skip the automated translation services and go with local experts.
- Paying local experts can get pricey.
Focus on Needs
Recognizing search marketing initiatives globaly. First, it's important to distinguish which types of content must be local and which types can be translated. This is a huge step in trying to determine how to prioritize global efforts.
Starting with what some might view as obvious -- user reviews, news stories, and promotions (along with contact information) -- all fall into the category of content that must be local. From there, comparable content, such as comparable products, accessories/options, downloads and demos, features, and specs can all be translated.
Of course, when the cost issue arose, there was much discussion about how, when, and where content was to be translated and localized.
The End Game
Naturally, the world as we know it (whether we like it or not) is connected. At some point, language, translation, and localizing will become more sophisticated.
Many experts will tell you, "Don't just translate, localize." Getting the information to your constituency on the quick and cheap may not always be the best plan.
From my own experience, I can tell you that it's possible to get highly subjective opinions as you approach each language and specific vernacular for each region, territory, and country.
I've also been shocked at how very different opinions can be on the same types of translations. At the end of the day, it's worth the investment and energy to get the opinions, get the facts, and get it right.
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Testimonies:
Thank you, OnSite Local for the beautiful web site, and the search engine optimization and brand internet marketing.
Richard | http://www.aaasuperseal.com
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We are absolutly pleased with the website you designed for us at CompletelyFloored LLC, we are ranking on Google's first page for 185 keywords, great job OnSite Local.
Terri | http://www.completelyfloored.com
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Thank you for taking us on as a pro bono and setting up our website analytics, and search engine optimization for our website.
Pam | http://www.popromos.com
Connecting Worlds Internationaly in Search Marketing
Building your brand visibility through extending your reach beyond local search, and overlaping into international search brings our worlds closer together.
What a complicated connected world we live in. As if people didn't have enough issues with communicating, extending a search marketing beyond the borders of the United States creates its own unique challenges, not the least of which is that it looks easier than it is.
Our incentive was to offer some advice about some of the issues search engine marketers face as they attempt to cross borders, reach new audiences, and break new international marketing ground. Here's a snapshot of some the intelligence gathered.
