OnSite Local and Social Business Pop have joined forces for integrating your Small Business Website with search engine optimization online and off-line, internet marketing strategies, and social media management
Get a Social Business Pop Quote for:
- Search Engine Optimization
- Internet Marketing Services
- Social Media Marketing
- Social Media Management
Search Engine Optimization.
Internet Marketing Services.
Social Media Management.
Get Your Internet Marketing Quote!
Call Us at
800.294.0952
Request a SEO or Social Media Quote:
Name:
Email:
Phone:
Web Address:
Choose One:
Internet Marketing Resources:
Building Brand Visibility | Brand Visibility Success | International Search | Keyword Discovery Strategies | Link Bait Strategies | Link Building Strategies | Local Search Marketing | Mobile Search Marketing | Pay Per Click Marketing | Search Engine Optimization | SEO Tools | Social Media Marketing | Video Search Marketing Website Analytics
Copyright ©2010 OnSite Local, All Rights Reserved.
OnSite Local - 27108 162nd St. SE, Monroe, WA 98272 - 206-949-6494
----------------------------------------------------------------------
Brand Visibility Online. Social Media Marketing. Small Business Website. Popularity Online.
Keyword Discovery Strategy (Part 2) :
One note: each of these tools pulls from there own database, information that represents the major search engines. You may get different results if you look up a keyword in both tools.
Free Keyword Tools
Google is a clear choice with their set of free tools. Let's start with their Keyword Tool. This will allow you to either point to a Web site or type in keywords and get a list of keywords with monthly stats.
Google Trends allows you to type in one or more keywords to view up to five years of trend data on searcher behavior. The Google Traffic Estimator tool provides insight into the amount of traffic and predicted CPC for a given keyword.
Remember: all of Google's tools only pull data from Google's database. But they're the biggest and free, so it's a great place to start.
To generate local keywords, you might like 5minutesite.com's tool. If you like a tool that puts it all together, check out SEO Book's Keyword Suggestion Tool, where you type in your keyword and get data from several sources at once with links to those sources.
Scoring Your Keywords
Now that you have access to some great keyword tools, let's dive into the refining process. At this point, I recommend creating three columns in your spreadsheet next to your list of keywords. For your three titles, use "Relevance," "Specificity," and "Popularity."
- Relevance: Go through your list and score each keyword on how relevant that keyword is to your business. To make it simple, use a scale from 1-10, 10 being the highest. Don't spend more than two seconds per keyword and give out 9s and 10s sparingly. You want to identify which keywords are most relevant to your business, your site, or a specific landing page depending on what kind of campaign you're running.
- Specificity: You'll want to go through the same scoring process. What you're looking for is how specific or how general each keyword is. Remember the long tail principle from Part 1. A keyword like "bike" for instance would score a 1 or a 2 where "Trek 2008 5.9 Madone" would score a 9 or 10.
- Popularity: Use some of the tools mentioned above to get a feel for how many searches there are for each keyword and rank them accordingly.
Now that you have scores for each keyword, set up one more column, titled "Overall Score." Average the scores for each keyword and then sort the keywords based on the overall score column. The keywords that will likely be your best performers will be near the top, while the keywords that will be your least performing will be near the bottom.
Test, Test, Test
Now it's time to test your keywords for performance measurement. A PPC campaign will likely get you some quick performance results.
If you're using these keywords for a SEO campaign, you don't want to wait months to find out you're using the wrong keywords. Set up a regular procedure to test performance and make course corrections along the way.
This process can definitely be expanded upon, but hopefully you can pick up the principles at work and use them in context to your specific needs.
.
Cloud Keyword Tags: internet marketing,internet marketing consulting,keyword discovery strategies,
link bait strategies,link building strategies,local search marketing,marketing online,search engine marketing,search engine optimization,social media marketing,video marketing,viral marketing
brand visibility,building brand visibility,brand visibility online www.onsitelocal.com,website analytics
Testimonies:
Thank you, OnSite Local for the beautiful web site, and the search engine optimization and brand internet marketing.
Richard | http://www.aaasuperseal.com
-----------------------------------------------------------
We are absolutly pleased with the website you designed for us at CompletelyFloored LLC, we are ranking on Google's first page for 185 keywords, great job OnSite Local.
Terri | http://www.completelyfloored.com
-----------------------------------------------------------
Thank you for taking us on as a pro bono and setting up our website analytics, and search engine optimization for our website.
Pam | http://www.popromos.com
Let's continue our keyword discovery strategy, by focusing on analyzing and refining your initial keyword list, which we began developing in Keyword Discovery Strategy - Part 1. At this point you should be building a sizable list of keywords and, preferably, have them organized in a spreadsheet. Our goal now is to analyze this list and begin a refining process to find the top performing keywords.
Keyword Tools for a price
First, let's look at some of the keyword tools on the Internet, some of which might help you with this process.
Keyword Discovery and Wordtracker are the two most popular fee-based keyword tools. These tools show you a keyword's popularity, including the number of searches per keyword and search history
