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Link Bait Strategies (Part 2) : By Linda J. Baldridge, BIZ USA Online, Feb 27th,, 2010
5. Some social news sites allow you to place voting bannerss on your site. Do so on your most important ideas.
6. Consider the best times and locations to launch your idea.
7. Submit your best ideas to the most authoritative and relevant social news sites like Digg, Technorati, Reddit.
8. Be sure your story has a CONTAGIOUS TITLE that is easy to vote for.
9. Ensure your story is submitted at an appropriate time.
10. If you do not do it soon after mentioning a story on your own site, someone else may submit for you, and take credit for it, using a dumb title or dumb post content.
Launching a Static Site
1. Even if your site is fairly static in nature you can still create a buzz when you launch it.
2. Call in favors from people you helped in the past.
3. Incorporate community ideas into your idea.
4. Spread out your ideas. For example, if you are forming a new partnership you can triple dip on publicity: Interview partners on another channel.
5. Announcing the launch of your new static site, when, where, and how.
6. Add linkbait to the site at a later point in time.
Formatting Link Bait. Make it easy to identify and connect with your audience or group. Think about human emotions and tap into their sense of empathy. You may want to make your idea look polarized, making it appeal to one group and/or especially offends another. If other people are fighting over or guessing your intentions you will get quality links. Make your link bait look comprehensive. Perception is more important than reality. Most writing is useless in nature, because you have to trim off much of what you create. By creating ordered lists of facts, an incomplete story can look well researched, even if it is not.
For example, if you make a list of 101 ways to do x people may give a few ideas and some feedback, but nobody is going to sit and list 250 ways to do x.
Cite research, further reading, and link out to related resources from within your content. It makes your story look well researched and associates your work with other trusted names or brands in your field. You may even want to cite a few people that you want links from.
Monetizing Link Bait. Make your link bait EASY to link at. Don't over-excite your audience or group right out of the gate. Make your link bait look like research which is easy to cite rather than a piece of commercial information. In Fame vs Fortune: Micropayments and Free Content Clay Shirky stressed the importance of gaining authority to gain scale and distribution if you want to make money online.
Link bait rarely makes much money or directly pays for itself from the direct traffic. However, it has amazing indirect value. People who pay attention to the active portions of the web are far more likely to be web publishers than those who do not.Even if people do not link to your link bait idea or story immediatly, you still gain mindshare and brand identity amongst a group of people who have significant authority. Many search engines, such as Google, Bing, Yahoo, use authority centric relevancy algorithms. Editorial links are seen as votes or signs of trust. In Google, getting a link to any part of your site will help make all pages on your site more authoritative.
Two weeks after launching a linkbait my Google traffic and site earnings more than doubled on a site that was getting thousands of visitors and making over $100 a day from AdSense before the viral marketing campaign. Dressing up your link bait by giving it quality design and/ or relevant images from sites like Istockphoto.
Buzz, Buzz, Buzz It Up. Social news sites and social bookmarking sites have a selection of popular lists or articles that many people read.Meme trackers track what stories are quickly spreading through the blogosphere. Creating exposure on either of these can cause additional exposure and more linkage data. Many bloggers and some mainstream media outlets (like the MSNBC, Clicked Blog) use these social news sites to find stories or sources.
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Is Bikini Barista's link bait or people bait! Whats your Take?
Link Bait Strategies continued: Igniting Your Idea or Story
1. Get feedback from people who may be interested in helping you improve your idea or helping you market it.
2. Utilize friends and contacts via instant message and email.
3. Pitch relevant bloggers and media sources. It is preferable to build rapport prior to pitching.
