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Home > Link Bait Strategies
Brand Visibility Online. Social Media Marketing. Small Business Website. Popularity Online.
Link Bait Strategies : By Linda J. Baldridge, BIZ USA Online, Feb 27th,, 2010
1. Which specific audience or group of people to target?
2. Why would they relate to your content?
3. Why would this audience care about your content?
4. What would make this audience or group want to spread your idea?
Link Bait Techniques that Work - Talk about a specific community
1. Offer people a way to feel good about themselves.
2. Give them something to care about.
3. Give them something they feel is important.
4. Use recent events and scale them out to other communities.
5. Being provocative or controversial works.
6. Being an contrarian works.
7. Being very thorough in your idea or story.
Take Control of Your Message
Launch your story on a main channel- so that you can alter your message
at any time or update it based on feedback. If they wrong audience or group
gets a hold of your story, you may not want to stop them.
If you don't have a main channel that you use to launch your idea or story, try to launch your idea or story by using popular channels such as TechCrunch, Digg, Reddit, the exclusive on your idea or story.
If possible, start by building trust and attention in the marketplace well ahead of schedule before you need it. Consider the potential backflow ahead of time. Depending on the importance of your message and brand strategy you may want to make your message easy to misinterpret OR you may want to make your message clear.
Create common linkbait points. Do not throw away your link equity. For example, here are a couple ways people throw away link equity they earned: Some book authors do not create an official page about their book on their site, and thus just give away the link equity and top ranking to an online bookstore.
The majority of people use Surveymonkey or some other 3rd party voting service when they offer contests and polls. If you can include the voting script on your site you keep that link authority associated with your site even after the poll closes and people no longer talk about it.
Contagious Headlines
1. Be specific with your headlines. Salary.com sponsored research that stated - work at home moms did $134,121 worth of work each year and this will probably spread further than if they said $100,000.
2. Write your headlines with the intent of them be contagious and spreading. Focus more on writing something that draws out a emotional response and spread rather than writing with keywords and SEO.
3. Most social news sites have a voting mechanism that does not even require people to read the article to vote, your contagious title may be far more important than the actual content of your link bait.
4. Another help site: Copy Blogger offers great free headline writing tips.
We as People are oh So,So,So Selfish
1. People have alot of confidence in themselves as being important.
2. Big time bloggers search for links to their own blogs on Technorati or Google Blog Search multiple times each day (I typically do).
3. Calling out specific people, especially with humor, is an easy way to build linkage data.
4. Digg usually has homepage stories about Digg or Digg users.
5. People are more likely to believe and spread messages which reinforce their oppinions.
Community involvement is important to help others identify with and feel ownership in your link bait.
Asking people for feedback can help others feel ownership in your idea, and is a way to pitch them on your idea without looking sleazy pitching it.
Let's continue to Link Building Strategies Part 2
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Is Bikini Barista's link bait or people bait! Whats your Take?
How to Build a Link Bait Strategy?
OK, You Ask.
What is Link Bait? The idea behind link bait is to create a juicy piece of content (text).
For a Coffee Barista it is to draw in the male audience for Lattates.
And it will spread all over the world, be as much controversial and informational or comprehensive.
