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OnSite Local : Home > SEO Tools (Part 1)
Brand Visibility Online. Social Media Marketing. Small Business Website. Popularity Online.
By Linda J. Baldridge, Idea into Reality, Oct 24, 2009
Seo Tools (Part 1) - Tools for Producing Quality Content
If you are new to the concept of search engine optimization, you might feel a little overwhelmed with all the strategies needed to achieve higher search engine rankings.
In this two-part article, we want to educate you with some good tools to help get you on your way. There are too many tools to list them all here, so we will only cover a few.
To make things more easy understand, I'll break them down into sections: keyword tools; SEO site grader tools; linking tools; browser toolbars; and other SEO tools. Many of these tools have a free or limited version with the option to upgrade to a premium version for a fee.
Keyword Tools
I won't emphasize too much on this section because I covered most of these in my articles on keyword discovery.
Structuring the right keywords can really make a difference in your SEO marketing campaign. If you don't take the time to analyze, and validate your keyword list, then you run the risk of using keywords that won't rank on Google, MSN, and Yahoo search engines.
It takes considerable time for your SEO efforts to reach your ranking goals, so it might be months before you realize you needed to use different keywords. That would be a waste of time and money.
So that you don't waste your time, a good place to start is SEO Book Keyword Suggestion Tool. This one is effective because it links to most of the other existing keyword tools, such as Wordtracker, Keyword Discovery, and tools from Google, MSN, and Yahoo. This one tool lets you explore many others.
SEO Site Grader Tools
If you own a website and would like to check your prowness on the search engine optimization effectiveness, then these tools will help you understand how it works. They will analyze your site against specific criteria and produce a report, or even give you a grade. You can even use these tools on your competition to see how you stack up against them.
Website Grader is a great tool for running a health check of your site. Then it will provide a score that incorporates elements such as Web site traffic, SEO, social popularity, and other technical factors. It will also provide advice on how your Web site can be improved from a marketing perspective.
Another SEO site grading tool is Quarkbase. This tool provides a great way to find your site information, including social bookmarking statistics, Alexa ranking, and related sites and domain information.
Linking Tools
One aspect that is apparent by now is the number and the quality of external links that come to your site are an important factor in achieving good rankings. You need to be able to see how many URLs have links to your site and their quality, which is measured by its PageRank. A PageRank of 10 is the highest and rarest. You're looking for PR 3-4 and above.
Backlink Watch will report all backlinks to your site. Be patient, it will take time to run this report. This tool will show the PageRank of the pages your URL is on. It will also tell you the number of links on the page and the anchor text for the link. You also have the ability to check the number of backlinks for all of the pages on your site, or just the top domain.
A determining factor in SEO is analyzing your internal links and identifying bad links. You'll need to isolate any links that are broken and fix them. Dead-links, Add Me will crawl your site, follow all the links and provide a broken link report.
Google Webmaster Tools
Google Webmaster Tools is a free service that provides a wealth of information about your site. After you've verified your site, you'll be able to check for errors, analyze your HTML tags important for SEO, identify top search queries, enhance 404 error pages, and much more. Yahoo has a similar tool with its Site Explorer, and Live Search has its Webmaster Center .
To learn about some browser SEO toolbars and other SEO tool, continue on to Search Engine Optimization 2
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