OnSite Local and Social Business Pop have joined forces for integrating your Small Business Website with search engine optimization online and off-line, internet marketing strategies, and social media management
Get a Social Business Pop Quote for:
- Search Engine Optimization
- Internet Marketing Services
- Social Media Marketing
- Social Media Management
Search Engine Optimization.
Internet Marketing Services.
Social Media Management.
Get Your Internet Marketing Quote!
Call Us at
800.294.0952
Request a SEO or Social Media Quote:
Name:
Email:
Phone:
Web Address:
Choose One:
Internet Marketing Resources:
Building Brand Visibility | Brand Visibility Success | International Search | Keyword Discovery Strategies | Link Bait Strategies | Link Building Strategies | Local Search Marketing | Mobile Search Marketing | Pay Per Click Marketing | Search Engine Optimization | SEO Tools | Social Media Marketing | Video Search Marketing Website Analytics
Copyright ©2010 OnSite Local, All Rights Reserved.
OnSite Local - 27108 162nd St. SE, Monroe, WA 98272 - 206-949-6494
----------------------------------------------------------------------
Brand Visibility Online. Social Media Marketing. Small Business Website. Popularity Online.
Cloud Keyword Tags: internet marketing,internet marketing consulting,keyword discovery strategies,
link bait strategies,link building strategies,local search marketing,marketing online,search engine marketing,search engine optimization,social media marketing,video marketing,viral marketing
brand visibility,building brand visibility,brand visibility online www.onsitelocal.com,website analytics
Testimonies:
Thank you, OnSite Local for the beautiful web site, and the search engine optimization and brand internet marketing.
Richard | http://www.aaasuperseal.com
-----------------------------------------------------------
We are absolutly pleased with the website you designed for us at CompletelyFloored LLC, we are ranking on Google's first page for 185 keywords, great job OnSite Local.
Terri | http://www.completelyfloored.com
-----------------------------------------------------------
Thank you for taking us on as a pro bono and setting up our website analytics, and search engine optimization for our website.
Pam | http://www.popromos.com
The Search Engine Freindly Design:
OnSite Local can help webmasters, search marketers, and other online marketers learn about search engine optimization (SEO) and search engine marketing (SEM).
Before we jump into site structure in detail, we need to first understand why site structure is important for natural organic search engine optimization. A common misunderstanding is that when you perform a search that the search engine goes out and quickly searches the Internet and brings you the results.
A search engine sends out agents (spiders, robots, crawlers) to surf the Internet and bring back information they find and deposit that information in the search engine's databases. So when you search, you're actually searching a database that has collected and stored information on the Internet.
Home > Search Engine Optimization
Search Engine Optimization: By Linda J. Baldridge, Idea into Reality, Oct 24, 2009
What is the catch? Enticing these agents or robots is a vital part of SEO.
Befriending these robots with your structure of your website, is what entices them into your site, offering them something to drink or load up on with "relevant content" information that they can take back to their home database. This type of site structure is commonly referred to as "Search Engine Friendly Design."
Designing a Search Engine Friendly Website
Structuring your site to be "search engine friendly" is one aspect of SEO best practices. The idea is to simply design your site so that the visiting robot can read and take notes (or index) all relevant aspects of each page of your site. If your site is designed poorly or doesn't have links to all of your pages, then the robot will bypass those pages and only report on what it sees. Designing your entire site with Flash or using images in place of text are great ways to be mostly "invisible" to search engines, because the robots can't accurately read Flash content or text embedded in an image (yet). Unless you optimize your images!
One Page at a Time (No SEO Shortcuts) Don't overwhelme yourself
Take one step a time, one page at time. The first step to understanding how to design your site is that you don't optimize your whole site all at once. You're optimizing each and every page of your site individually. Many people think they only need to optimize their home page and then they're done. Many times when you click on a link from a SERP, it will take you to a specific page on your site. Thus, search engine optimization is a very time-consuming and tedious ongoing process that needs to be carefully thought out and executed.
Website Page Structure
So let's look at the most important elements on each page that will require attention. To understand these concepts, it helps to have some basic understanding of HTML. HTML is the language that Web browsers and search engine spiders read and interpret. The first set of tags to look at are meta tags, which often have the mystique of being the magic solution to get top rankings in search engines. Not. The best value you will get is the ability to control to some degree how Web pages are described by some search engines. So let's take a closer look.
Page Title, Meta Keywords, and Description Tags
The page title, meta keyword and description tags allow you to influence the keywords and description of your page in some of the search engines. These tags are typically located in the <HEAD> section of an HTML page and look something like this:
<head>
<title>Building Brand Visibility & Search Engine Learning Lab - OnSite Local</title>
<meta name="keywords" content="search engine marketing, meta tags, top search engines, search engine submission, searchenginewatch" />
<meta name="description" content="OnSite Local is the authoritative guide to search engine marketing (SEM) and search engine optimization (SEO), educating businesses on how to build brand visibility." />
</head>
The meta keywords tag is sometimes useful as a way to reinforce the terms you think a page is important only for the search engines that support it. That's it. The main benefit is to help reinforce what your page is about. I recommend no more than two to three keywords in each tag for each page of your site. It's also important that any keywords listed are directly related to the content on that particular Web page.
For the meta description tag, the text you want to be shown as your Web page description goes between the quotation marks after the "content=" portion of the tag. Generally, 200 to 250 characters may be indexed, though only a smaller portion of this amount may be displayed. Again, the idea of good meta keywords and description tags is simply to give the search engine some "help" in determining what a particular Web page is about.
In Search Engine Optimization - Part 2, we'll look at the other content and tags on your Web page that are more important, including some tips on organizing your content and links. One of the most important aspects of your site for SEO is your navigation and linking structure, as well as the proper use of page titles, header tags, font weight/color, etc.
