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OnSite Local : Home > Social Media Marketing (Part 1)
Brand Visibility Online. Social Media Marketing. Small Business Website. Popularity Online.
Social Media Marketing: The Social Strategy
What is it people think of when searching social media marketing, or more so, persuaded to think about popular social media sites like Facebook, LinkedIn, MySpace and YouTube. YouTube has about 258 million users, and more than 50 percent of them log in weekly. Facebook has about 101 million users with more than 50 percent who log in daily.
To learn about social media first hand, I highly recommend setting up an account and jumping into a conversation or community. It's one thing to talk about social media marketing and another to experience it firsthand. You'll be a more effective social media marketer if you're already participating.
What is Social Media?Social media basically is a selection of online media tools where people are talking, participating, sharing, networking, and bookmarking online. Most social media services encourage discussion, feedback, voting, comments, and sharing of information from all interested parties.
It's more of a two-way conversation, rather than a one-way broadcast like traditional media. An essential aspect of social media is the idea of staying connected or linked to other sites, resources, and people.
Kinds of Social Media
Many social media sites come in the form of a blog, microblog, podcast, videocast, forum, wiki, or some kind of content community. To help you understand social media better, let's break them down into basic forms or groups.
- Social networks: Sites like Facebook, LinkedIn, MySpace, and Twitter allow you to find and link to other people. Once linked or connected, you can keep up to date with that person's contact info, interests, posts, etc. Many people are connecting to friends and business associates with whom they had fallen out of touch. It's bringing the world together like nothing else has.
- Social bookmarking: Sites like Delicious, Faves, StumbleUpon, BlogMarks and Diigo allow you to find and bookmark sites and information of interest. You can save your bookmarks online and access them from anywhere or share them with others.
This is just a few of social media sites. More are added daily. Breaking them down into these categories or groups will help you understand their focus and to consider which avenue is right for your approach to social media marketing.
Social Media Benefits
Let's look at the general scope of social media universe. Did you know:
- Five of the top 10 fastest-growing Web brands are user-generated content sites?
- Sixty-seven percent of businesses say that the best source for advice on products and services are their consumers?
- Forty-five percent of adult Internet users have created content online?
- There are about 1.2 million blog posts per day?
It is of the essence for you to tap into this ever-growing universe of social media? Many companies are asking to get started with their own social media marketing startegy.
Companies are shifting money from traditional marketing budgets to social media marketing because it:
- Helps manage your company's or brand's reputation.
- Builds brand visibility and helps improve how people view your brand.
- Gets you closer to your customers. Learn about their needs then respond. Discuss converse, debate.
- Offers creative and effective ways to learn insights not previously available.
- Features new and inexpensive ways to support your clients.
- Is typically less expensive than traditional advertising.
- Offers various ways to measure and track performance.
What a better to tell you how to create or improve your products and services than your customers?
Now that you have a better understanding of what social media marketing is and what it does, the next step is to learn more about how to build your own social media strategy. So, let's move on to Social Media Marketing Part 2.
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